Kingmaker Client Resource Page

Resources, Links and Guides for Clients.
This Library is a live document and as new options become available or work-arounds are needed , they will be posted here.

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Level 1 Complexity: Basics of Social Media
Basic Facebook Posting

From timing to careful context, Basic posting relies heavily on content quality and being engaging.

Content Best Practices

Facebook Engagement is the core of Organic Posting and Advertising Success. Understanding the most efficient ways to interact with your audience is key.

Level 1 Resource List

Links and Guides for various subjects at level 1 complexity.

Level 2 Complexity: Boosting Posts and Basic Targeting
Facebook Ads Manager

Creating an Ads Manager Account allows you to begin more complex targeting and reporting options

Beginner Targeting

Learning your options for targeting is one of the most important things you can do. Each Market and Demographic has it’s own best ways to be reached out to.

Level 2 Resource List

Links and Guides for various subjects at level 2 complexity.

Level 3 Complexity: Automation, Campaign Development and Web Design
Campaign Guide

Understanding the 3 levels of Campaign Planning gives you the ability to quickly enact plans and change them as data flows back.

Scheduling and Reporting

Scheduling and Automating Ad timing allows for a new level of flexibility. Equally important is knowing how to measure success.

Level 3 Resource List

Links and Guides for various subjects at level 3 complexity.

Level 4 Complexity: Facebook Pixel for Re-targeting and Relevance Score
Basic Facebook Pixel

The Facebook Pixel allows you to prove relevancy and set up for re-targeting. This will quickly become one of your most valuable assets.

Advanced Targeting and Re-Targeting

Event Tracking and Data Collection give you the opportunity to begin re-targeting people based on interactions as well as boosting relevancy score.

Level 4 Resource List

Links and Guides for various subjects at level 4 complexity.

Level 5 Complexity: Advanced Demographic / Market Research Tool
Advanced Demographic Data Collection

Developing a system of Social/Web Assets to provide a 2-way flow of information allows a level of complex set of data points to accurate in ways unseen historically.

Market Research Tools

Event Tracking and Data Collection give you the opportunity to begin re-targeting people based on interactions as well as boosting relevancy score.

Advanced Facebook Pixel

Custom Triggers and Funnel Webs allow for near-infinite options.

Level 5 Resource List

Links and Guides for various subjects at level 5 complexity.

Level 6 Complexity: Predictive Analytics, Tracking and Behavioral Management
Predictive Analytics

A combination of Data Mining, Machine Learning, Advanced Analytics and variable benchmarks allow you to run remarkably in-depth and accurate projections.

Accurate Geo-Location Tracking

Geo-located 2-way communication and cross-platform API correlation make real-time mass tracking efficient and affordable.

Behavioral Management

Complex Data Sets correlate with offline sources to provide a multi-subject scoring index per demographic. Step by step this “Kingmaking” process identifies then alleviates *and reports on* campaign weaknesses and overlooked stress points.

Level 6 Resource List

Links and Guides for various subjects at level 6 complexity.

Who is Kingmaker?

“Working alongside organizations that shared our core beliefs in non-exploitative business practices, we built KingMaker Media. Our goal was to develop and further refine the technology, techniques and tactics behind Advertising and Analytics.”